introducing Sara Arjmand

about Sara Arjmand

As Director of Operations at Greystone Steakhouse, Sara oversees one of San Diego’s premier dining destinations, leading with a focus on exceptional guest experiences, operational excellence, and innovative growth strategies. With over two decades of experience in hospitality, branding, and business development, she has dedicated her career to helping restaurants and businesses succeed in competitive markets.

Beyond Greystone, she is the Founder and CEO of Formula Marketing, a full-service agency specializing in data-driven campaigns, branding, and digital strategies for hospitality, lifestyle, and entertainment industries. In 2025, she expanded her passion for hospitality by launching The Private Event Company, dedicated to curated, high-impact event experiences.

Recognized as a Leader of Influence in Advertising, PR, and Marketing by the San Diego Business Journal, she has also served as a spokesperson for the California Restaurant Association and other industry platforms, sharing insights on hospitality trends, restaurant operations, and digital transformation.

She is passionate about mentoring emerging leaders, advancing innovation, and fostering meaningful connections between brands and their communities. Her work has been featured across multiple media outlets, and she remains dedicated to advocating for the restaurant and hospitality industry while driving measurable results for the businesses she supports.