Women will never enjoy equality in the workplace until Men take up the mantle on the front line of the cause. This year Women Leading the Way in Hospitality and Tourism seeks to honor a man who is a leader and ‘walking the talk’.  A man who exhibits genuine support and understanding for the value of a diverse workplace and the contributions women can and do make, are all around us. We are pleased to recognize a man who is leading the way alongside women who make this industry so rich with experience and value, to be recognized at our 4th annual luncheon on March 14, at the Omni Hotel San Diego.


Robert A. Rauch, CHA

Robert Rauch, CHA, is a nationally recognized hotelier and President of R. A. Rauch & Associates, Inc., a leading hospitality management and consulting firm. Rauch has over 35 years of hospitality-related management experience in all facets of the industry. Widely recognized as the 'hotel guru', Mr. Rauch maintains a blog where he expounds upon insights and trends in the hospitality industry at www.hotelguru.com. Along with the blog, he also publishes Hospitality Innsights, an electronic newsletter that is distributed monthly.

Mr. Rauch held nearly every position in the hotel business including General Manager of full-service Four Diamond hotels for Hilton and Embassy Suites. His education includes a bachelor’s degree in Hotel Administration from Western International University and a master’s degree in Tourism Administration from Arizona State University. He is a Certified Hotel Administrator and has served as chairman of numerous tourism organizations nationally and in the western U.S. He has been directly involved in developing several leading brand hotels, some of which the firm still owns and manages. R. A. Rauch & Associates, Inc. currently operates hotels in California, Arizona and Colorado with several under development.