Yolanda Hernandez


President and CEO

Five Star Tours and Charter Bus Company

Yolanda M. Hernandez is CEO and President of Five Star Tours and Charter Bus Company, with more than 30 years in the regional and charter motor coach industry.

Yolanda is shaping the future of the cross-border transportation bus business, providing sightseeing tours in San Diego and Baja, Mexico; charter services for a wide variety of events and customized shuttle ground services. 

Together, with her two sons, Yolanda manages a fleet of 9 deluxe coaches, 3 mini-coaches to include vans.  She partners with other community and cross border businesses to grow their tourism stakes in the Western United States. 

Yolanda, originally from Mexico, educated herself in regional and international tourism laws and applied her knowledge to the regional tourism and charter motor coach industry.  Working with multinational companies developing transportation and tour programs, Yolanda synergizes cross border world expectations and creates unique innovative tour and travel experiences.

Yolanda has worked with companies such as the San Diego Convention Center, Homeland Security, Mexico Consulate of San Diego, Sony, Qualcomm, Toyota and other companies.  Five Star Tours is a member of several national & local trade associations including: San Diego Tourism Authority, San Diego Concierge Association, San Diego Regional Chamber of Commerce, San Diego Hispanic Chamber of Commerce, National Association of Catering Executives, National Tour Association and the United Motorcoach Association.

In addition to Yolanda’s extensive business and logistical experience, she is a proud grandmother of two beautiful girls.

HonoreesAshley watkins